How to assess signals in life?

What is a 'simple yet profound' idea? Something like "Eat healthy and exercise to stay healthy" sounds simple, but is it profound? On the other hand, there are profound quotes that are not simple, like "To sell your soul is the easiest thing in the world."

But it does not end there. We need to think of other combinations. What would it look like if we created a 2x2 matrix of four quadrants? The axes would be Simple vs. Complex on one axis and Profound vs. Shallow on the other.

This leads us to a simple and profound realization - 

"When assessing signals in life, stick to the insights, enjoy the slogans, ponder the nuances, and reduce the noise."